Meet the Orchanites
Farrell Tan | Founding Director
Almost two decades have passed since Farrell Tan’s immersion in public relations first took root. What began as an entry-level vocation in advertising back in 1997, has since evolved into a highly-decorated career pillared by strong business acumen and an enviable knack for leadership. Today, the same trailblazing spirit persists, but at a greatly magnified degree.
With a diverse skill-set encompassing account servicing, brand management, crisis communication, campaign ideation, creative conceptualisation, corporate communication, change management, event planning, sponsorship acquisition, government relations and more, tucked under his belt, Farrell's passion for leading the charge on change defines the very outline of his blueprint for best-in-class success.
The establishment of Orchan Consulting I Asia in 2009 is the ultimate realisation of his dream to spearhead innovation, combined with personalisation. Through Orchan Consulting I Asia, Farrell has spearheaded campaigns for PUMA, MEPS, STAEDTLER, Mayland Properties, MARTELL, Timberland, Forever 21, ARA Asset Management Ltd, PEUGEOT, SERVCORP, UNICEF, KAO, and DYSON, among other local and international brands.
Winner of a slew of awards such as “Best Newcomer” at McCann-Ericksson in 1997; “Best Overall Performer” at Bates Asia/141 Worldwide in 2003; and included in Prestige Magazine’s “Top 40 Under 40” award in 2011, Farrell shows no sign of slowing down.
www.linkedin.com/in/farrelltan | farrell@orchan.asia
Craig J Selby | Managing Director
Craig is the Managing Director of Orchan Consulting I Asia, a multi-award winning boutique public relations and branding agency based in Kuala Lumpur. Craig is a long-time proponent of structured and measured change. Renowned for the shaping of clever ideas to help brands stand out amidst the clutter, his stable of achievement encompasses a multitude of clients across varying industries, ranging from automotive to food and beverage; healthcare to FMCG; consumer electronics, and more. He has overseen accounts such as Dyson, Peugeot, ARA Asset Management, SCS Butter (Auric Pacific), Mayland Properties, amongst a host of local clientele including restaurant management group Outto Dine, Asian Food Channel’s Chef Tommes and his establishments, CodeAr.my, and multiple start-ups and SMEs across various industries.
Craig regularly coordinates and delivers training opportunities for senior management in client organisations focusing on strategic communication, stakeholder engagement, change and reputation management. Each presentation is crafted not only for the specific group but also to highlight latest research and industry practice in an approachable and realistic fashion.
His career commenced lecturing marketing and management at tertiary level, where he subsequently headed several private sector institutes. He then formed his own consultancy and was engaged as a trouble-shooter - responsible for internal auditing, restructuring, and redevelopment of departments and institutes to remain competitive in a highly contested market. This motivated him to branch out and work with other industries - focusing on change and development as a core theme in business survival. Craig co-founded Orchan Consulting | Asia Sdn Bhd in 2009 – with the mission to orchestrate change for clients.
Craig’s post-graduate qualifications cover the fields of Globalisation, Economic Development, and Tertiary Teaching & Management.
Christeen Akkarawatte | Public Relations Executive
Christeen is an emerging Public Relations Executive with a background in Communications, International Relations, and Journalism. She has interests in humanitarian work with local NGOs, and also learn more about the Public Relations and Media industry.
Jordan Low | Public Relations Executive
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